Smoothie Facts

"Consumers are attracted to smoothies because they are seen as a healthier option to most sweets and on-the-go meals," said Mintel Reports director David Lockwood. "Now that the smoothie market is a proven success, companies are being pushed to the next level.”1

The market for health-conscious products continues to grow rapidly. Smoothies have quickly become part of the American landscape, with more than 4,000 retail locations reported in the U.S. last year. According to Mintel research, more than half of respondents in the 18 to 34 year-old range said that they had a smoothie in the last month.2

According to Restaurants and institutions, “Generation X—currently a generation of active young professionals and parents of young children—seems particularly enthusiastic. In R&I’s 2008 New American Diner Study, 27.1% of Gen Xers (ages 27 to 41) said they usually opt for a smoothie when buying a snack from a restaurant. Gen Y’s (age 26 or younger) smoothie-selecting population totals an also-healthy 21.8%.”3

Smoothies add value to your menu and your bottom line! Here’s how:

Operator cost for a finished smoothie using DOLE Smoothie Starters™. Most common price point for smoothies is $4.49.

Operator Cost
7oz. DOLE Smoothie Starters Fruit	$1.00 – 1.20
6oz. Juice of your choice	$0.30 – 0.46
Total	$1.30 – 1.66

Recommended operator menu price: sell anywhere from $3.99 to $4.99

Sources

1 http://www.allbusiness.com/retail-trade/food-stores/4263510-1.html

2 http://www.foodprocessing.com/industrynews/2007/026.html

3 http://findarticles.com/p/articles/mi_pwwi/is_/ai_n16500366